Target audience: moodboard.

This is the MOODBOARD I've created to represent our target audience and things they like: soft colours, fancy nails and make-up, music and concerts, boyfriends and love stories, e.t.c.

This is very important to understand what your audience needs and prefers before producing content. We have used VALS to categorise our target audience, as well as analysing social profiles of our potential audience and similar stars, in order to gain data and information, which would help us to create a successful music campaign. For example, now we realise we need to show some romance and intimacy between our star and a male character, because this is what our audience would like to see. In other words, we need to focus more on the visual side of the campaign, rather that music - our star should be pretty and glamorous and this should be reflected in the music video, digipack and website.