Not to repeat myself, ill say the main things quickly before introducing my digipack and homepage concepts:
1) Music video, homepage and digipack should link altogether, even by a small detail in each that would reference the other two products.
2) Homepage and the digipack should star the brand new band or artist in order to introduce the genre and address the correct target audience.
This is the digipack and the homepage for the song 'Scientist'.
The website for the band singing such a gentle song should be in soft colours that would straight away establish the genre in which they produce their music. I also thought it would be nice to have a picture of the band in the room, full of bulbs hanging from the ceiling, which would turn on and off one after another. This is doable if you present a couple of photos as a gif and upload it to the homepage.
The digipack, of course, will include some pictures of the bulbs or abstract elements, that remind a shape of a bulb, as it's the main theme of the music video. Apart from that there will be the whole band presented on the cover with their BAND NAME written clearly to inform the audience and the whole album cover will stick with the overall colour palette that include soft blue, yellow, white and orange.
Pictures for inspiration:
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