In order to receive qualitative feedback we have prepared questions on each section; website, digipack and music video, as well as the whole campaign questions:
Website questions:
What do you think of this website?
Which genre do you think this website promotes? Why?
Do you think there are enough pictures of the artist? Or enough pictures in general
How it is compared to other websites of similar genre artists that you have seen?
Best point of the website?
The worst point of the website?
What can be improved? (if anything)
Digipak questions:
What do you think about the digipack?
Do you think the four pictures link together?
Do you think the colours work?
Could you tell the music genre from this digipack?
What do you think of the artist and the album names?
Is the font readable? Does it link to the style of the album cover?
Can you remember any similar album covers of the existing singers or bands?
Would you notice this album on the shelf in the music shop, do you think?
Music video questions:
What elements of the music video worked (if any)?
What elements of the music video didn’t work (if any)?
Were there any elements of the music video you wanted to see more of?
Were there any elements of the music video you wanted to see less of?
What was your least favourite part of the video?
What did you think was the ‘highlight’ of the video, if any?
How did this compare to other music videos of a similar genre that you have seen?
Do you see any juxtaposition in this video?
On the scale of 1 to 10, how would you rate it? (1 being the lowest and 10 being the highest)
Overall questions:
To what extent it is an effective campaign? If at all
Are the genre conventions of pop met, if at all
Do you think there is a link between the album cover and music video?
What are the best elements of the products if at all
What is the worst element of the products if at all
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