Tuesday 21 February 2017

Evaluation task 3: choosing a production company.

Now when we've nearly done with the opening sequence of our thriller - it's time to think about: where would we go if we needed to make the whole film?
In other words: what production company would make our film?

I've looked at two different companies,
to try and predict which one will be more likely to produce our thriller:
- 20th Century Fox, which is on of the 'Big Six Film Studios',
-  'The British Lion', which is a smaller British independent studio

20th Century Fox.

Here are some key information about the 20th century Fox film company, presented as a learning set  on the Quizlet website. You can choose different study modes such as: flashcards, test, spelling, e.t.c.




20th Century Fox has a very varied filmography, which contains lots of  dramas and thrillers like ours, apart from comedies and cartoons, which they occasionally produce for the younger audience. What I'm trying to say is - they've already made films, similar to ours by plot and genre: films about violence, problems within the family and marriage, films with the intense story-line and subverted stereotypes, so they should be interested in our story as well.

Films, similar to our thriller, made by 20th Century Fox:

Gone Girl.
This is a crime and drama thriller about difficulties of family life, home abuse and mental disorders, where both characters (male and female) are cold, cruel and have their own secrets they hide from each other.


Unfaithful.
A loving husband discovers that his wife is cheating on him - and kills her lover. She helps him to hide the crime. Film about dark sides of marriage and complicated human feelings, with a bit of violence on top.


Don't say a word.
This film was distributed by 20th Century Fox - the thriller tells us a story of the psychiatrist, who has to reveal the secrets of his young paciest with the post traumatic disorder, otherwise his family will be harmed.

As you can see - 20th Century Fox is interested in thrillers to a substantial extent, so there is a possibility they would like our story and would want to make another interesting thriller, because it suits what they've already done before in their films - amazing plot twists, stereotypes subversion, use of violence, e.t.c.

However, it seems to be that 20th Century Fox are best at making action films. Look at top ten highest grossing films, produced by 20th Century Fox - all of them are action films!

But that shouldn't be a problem - we have just enough action and violence in our film.
Okay, now lets imagine 20th Century Fox agreed to make our film. So how are they going to promote it?
From the research I've done I noticed that 20th Century Fox love innovative marketing. They are very good at spotting target audience and know what to do, to make them want to see their film. For example, recently, '20th Century Fox' released 'Dead pool', which made $783,112,979 worldwide! This is a big success for the '20th Century Fox' marketing and distribution department.

So to get a better idea of how 20th Century Fox would make our thriller - let's look at some of the key marketing tools they've used with the 'Dead Pool' as an example:


e.g. Dead Pool Christmas trailer


e.g. Dead Pool's Instagram account.

e.g. St.Valentines's day billboard.

As you can you see, '20th Century Fox' know what they are doing, when it comes to editing. 
In terms of our film - '20th Century Fox' earn enough to be able to afford to promote our thriller not only by the new media, but by traditional media (like print, TV adverts) as well.
For example, the trailer for our film can be uploaded to YouTube and also be shown in the cinemas before the actual movie; there can be a poster published on the social platforms, as well as printed version can be spread out.

To conclude: '20th Century Fox' love thrillers and films with twisted plot, so they would probably like our idea + they have money for the good marketing campaign, which sounds tempting.

The British Lion.



Some key information about that small British studio:

Why would 'British Lion' want to make our film?
I've looked through the films they've produced and noticed that they make a lot of drama films and thrillers, mostly - action thrillers, sci-fi thrillers, crime thrillers, e.t.c. So should be interested in our film, which kind of falls under the "drama-thriller" category, which they seems to be really excited with.

Examples of films, produced by 'British Lion', which are similar to our thriller:

Endless Night.

The plot of the film builds up around the love story and the family life of the poor chauffeur and his rich girlfriend, who moved into the haunted house. Apart the sci-fi part of this thriller - I like the fact that in this movie, just like in ours, female is shown to be more powerful, than man.

Tears in the Rain.


A very complicated love story of men and women, who hide secrets from each other.

The Constant Husband.

This one is really interesting! The constant husband is actually a comedy, but it reflects the idea of our thriller so much, adhering the stereotype of men being unfaithful and careless, also showing how much women suffer from that! This is the actual plot: "Charles Hathaway wakes up in West Wales with no recollection of who he is or how he got there. With the help of a Cardiff specialist he traces his life back to his gorgeous wife and their large London house, so all seems well with the world. But more detective work starts to uncover an alarming chain of further stunning wives and a way of going on that the new Charles finds pretty unacceptable."

'British Lion' studios had quite major financial problems in the past, so most of their films were low-budget, which may be the another reason why they might agree to make our thriller - it doesn't really involve any major action scenes, where you have to use lots of CGI(which takes time) and lots of actors and crew(which takes money).

To sum up: 'British Lions' like drama movies (like love-drama movies), so our plot should make them interested. They would also see our film as an opportunity to raise profit - as it's costs(especially above-the-lines one) would be relatively low.

OVERALL:

Obviously, I personally would chose '20th Century Fox' to be our production company, primarily because they have money and amazing marketing department.

However, talking realistically - I think 'British Lions' are much more likely to be willing to produce our thriller due to their unstable financial situation.



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