Focus group: the whole campaign feedback.

This is the notes from our Google Drive about the feedback we have received during the focus group:

Overall the feedback on the music video was positive and it is said to be similar to the other videos of the same genre. Here are the main points that were mentioned:

- Red and white as juxtaposition worked very well

- The build-up for the first chorus seemed anti-climax for some of the members of the focus group

- Opinion on the makeup was quite mixed: for some people it was confusing to see her without makeup and then with it, however other thought that it worked well as natural makeup suited the idea of her inside the sheets and glamorous when she is in dresses and in high heels

- When we asked if they would want to see more of the particular element, they said that it would be nice to see more of dancers. Also, some people wanted to see more episodes of the artist with a guy. However, at the same time, they said it worked that we have not seen him and it leaves to the imagination of the viewer to decide who it was.

- The ending on the dancers was unexpected and confusing. This group expected the video to end with the artist herself. 

- For the album cover we had positive and negative feedback. Here are the main points:

- Colour theme of white and red works well, however reminds a bit on Christmas

- Album cover has a good representation of the genre: pop

- The front and back looks a little bit cheap due to the blur effect 

- The font is readable, however it is not clear what is album name and what is the name of the artist.

- Colour theme works well and connects all products together

 These are the diagrams we have put together to some of the reflect the feedback received:

Which product from the music campaign is the best?

Was the make-up on the lead singer good?