Focus group is a sample of your target audience, aimed at sharing the feedback about your product. In other words, it's the opinion of your buyer before they buy.
To get honest feedback from the target audience, which would help to adjust and develop your product before starting the mass production. Not to change the product completely, but adjust for better, to make sure the it will be popular on the market.
At this point you have developed something that worth showing and receiving feedback about. In other words, it's not the first draft and there is still time to make changes, which would increase your sales. You haven't yet started the mass production, so any adjustments would not affect you budget and you wouldn't lose money.
Print copies of your album cover and hand it to people. Everyone needs a personal copy, to prevent the mob mentality effect. Plan the questions, so that they are not leading in any way. Record the feedback properly - record a video as well as make brief notes for yourself.
Show the website on the large screen, so that every participant is able to see it. Don't talk about what you are going to do - show what you did. The person presenting the website, should be the one, who actually made it. Record the feedback properly.
Show a music video on a large screen. Bring a USB beforehand or have the correct link prepared in advanced. Write down an appropriate set of questions, so that they are not leading your focus group to a certain answer. Remember, that you cannot change your music video, so don't argue about the major changes or criticisms you focus group puts forward.
The correct order is: digipack, album cover, music video. This is so, because the website represents the artist as a whole, album cover represents the album and music video represents only 1 song. We are going from wide to narrow. We also have to see whether the digipack and the website reflect the music genre, without showing the music video.
Do let one person to lead the focus group. Do have everything ready and prepared. Do interact with the group so that they feel relaxed.
Don't ask leading questions. Don't force the focus group to agree with you. Don't get angry, don't argue back, just record the feedback.
Video recording + brief notes. Position the camera behind the vision of the focus group, so that they don't get confused to talk.
Do let one person to lead the focus group. Do have everything ready and prepared. Do interact with the group so that they feel relaxed.
Don't ask leading questions. Don't force the focus group to agree with you. Don't get angry, don't argue back, just record the feedback.
Video recording + brief notes. Position the camera behind the vision of the focus group, so that they don't get confused to talk.
Lastly, try to get as much as you can from the focus group as this is a good way to make your product better!
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