Similar products #2.

In my first similar products post I have researched music videos only. In this post I will show some examples of websites and album covers of other famous female pop stars and identify the main similarities.

WEBSITES. 

I have looked at the websites of Miley Cyrus, Dua Lipa and Lady Gaga. As you can see, all of them have the artist's name on the homepage, use fancy colours and promote the latest album. 

The main differences are: Dua Lipa is not yet as big as Miley or Lady Gaga, so she has to have her face on all of the products related to her, so that people attach her image to her songs. That's why the first thing we see on her website is her picture and only then tour dates and music video beneath. 

In contrast, Lady Gaga is a huge star, so she doesn't have to promote her face as much, because her image has already became iconic and people recognise it. That's why her website is quite different from Dua Lipa's. These pictures on the sides are gifs, which promotes Gaga's latest album.

ALBUM COVERS.

The album covers of female pop artists are also quite similar in terms of  promoting the artist's image. All of the covers have the picture of the artist on the front cover, promoting their youthfulness and sexuality. 

The album name is written quite clearly and in big letters for the sake of the consumer, so that the album is easily recognised and can be quickly spotted on the shelf in the shop. 

Lastly, all of the artists have red lipstick on, which highlights their sexuality and pretty looks. This is one of the most common features, that female pop stars share, and we might use it to address our target audience and beyond.