Draft album cover.

This is the album cover I've designed for the music band Time Travellers, who are mainly preforming in the genre of Indie Rock, and their new album is called 'Space Key':

As you can see the front cover of the album doesn't give away any information about the band, it's members or the album name - it's just an abstract colourful design with a symbol at the front, which stands for 'Space Key' album name = S and K.

The back cover has a signature of the soloist and his correction in the word 'travellers', which is made to almost look handwritten due to the choice of the font. This is done to kind of 'draw a line' between the band and their label, as this little moment looks as if the soloist just saw the brand new album cover his manager did, and quickly with a Sharpe, while no one is looking, made it more personal to the brand.

I've chosen such colours in order to reflect the genre of the music the Time Travellers play - so that the audience get an instant hint it's something chilled, relaxed, so definitely not rock or rap. There are different colours on the white background, which may connote Time Travellers is a very diverse band and everyone would found something they would like in their music, just like people do in terms of colours. The font of the text and the symbol add accompany the style of the album cover. Overall, I tried to keep it relatively minimalist, because I believe it drags attention much more effectively than an album cover, which has many details on it, due to minimalist design makes you want to know more about an album, for example:

The XX, 'Coexist'

Daft Punk, 'Get Lucky'

As I've said above - the album cover makes you want to take a closer look at the album cover in order to understand the meaning and learn more about the band. In other words, it's targeted for the imaginative people, who like to interpret things in their own way - and that is why they would spot our album out on the shop shelf.

Moreover, it's specific for the Indie Rock fans, who like creative music. The album cover gives the genre away by both symbolic genre conventions (different colours with white being the dominant)
and technical genre conventions (the way the information is portrayed and laid out on the page).

Obviously the star image of the band is constructed around their music more, then around their personalities and the album cover highlights it successfully. Time Travellers produce simple, but nice songs which are catchy and that is their main aim - to make music, rather than promote and 'sell' their USPs based on their personal characteristics.

Overall, both technical and symbolic conventions help to maintain the same style of the album cover, which reflect the band's artwork and attracts customers.