Evaluation task 4, part 1:who will be our target audience?

With our questions printed in a form of a questionnaire we've started our research.

Firstly, we've interviewed a couple of people from our school, including teachers.
Then me, George and Aidan went to Guildford to interview more citizens.
Altogether, we've interviewed 46 people from the age of 15 to 60. 

Here is the data we've collected:

Out of 46 people we've interviewed there are: 26 males and 20 females.

These are answers to simple yes/no questions, divided by gender, which helps to see what people think about type of films, similar to ours. For example, the data shows that men and women have similar opinions on movies about family drama - 40% of women said they enjoy watching it, the same stated 39% of men. Also, only 8% of women, and 7.69% of men find violence in movies disturbing, which is really good for us as broadens the target audience. 

Summing up the information from this table, I would say that men and women had pretty the same response rates - there were no major differences between the gender, so it's reasonable to say that our thriller is not strictly gender-specific and would satisfy both men and women.

What I personally found extremely interesting was that only 1 man and only 1 woman out of 46 people we talked to, said that female lead villain is unrealistic. 

This graph shows which film genres our interviewees prefer, also divided by gender. 

Overall, it's obvious that men give preferences to comedy and action films, and women, which sounds quite odd, to horror and thriller films. From that data we can conclude that our target audience are most likely to be women.

We've also asked people whether they've seen 'Shining', which is quite similar to our film, and that's what we've got:

only 7/26 men have seen it and only 6/20 women.

This may suggest, that even if people say they like thriller films, it doesn't mean they will go 

and watch it.

We've also asked people about what would they expect to see in a good thriller film, where men were mostly talking about good script, good plot and acting and only women said they would also like to see blood, murder, death - which may also suggest that women are more likely to enjoy our thriller.

Lastly, we asked our interviewees how do they feel about violence in film. 5 men and 4 women answered '10', meaning they absolutely love seeing violence on the screen and don't mind it at all, however, overall men seem to mind it less.

Out of 46 people we've talked to - we only had two men in mid 50s, one woman in 40s and a couple of man aged 20-30; everyone else were aged 16-18. I understand, this makes our data less representative, but it's not really our fault - we tried to talk to older people when we went to Guildford, but they rarely wanted to participate in the research or was in a rush, where all the younger people were really nice and wanting to help.

Analysing all the information, it's reasonable to say that our target audience is likely to be: young women aged from 19 to 21.